Pack shots are intended to portray your products quality and reputation, whether through your website, digital advertising or traditional print media.
A basic pack shot will show the product ‘floating’ against a pure white background.
For most items it is best to use soft ‘shadowless’ lighting to be bring out the best qualities of the product. Large banks of soft lighting, together with well place reflectors and negative reflectors will give lovely pools of reflective light and ensure clean edge definition lines.
Other types and colours of background can be used for different effect. A clipping path can also be provided; this Photoshop procedure makes the background ‘transparent’, which enables the image to be placed over text or on top of other images or backgrounds.
Products can also be in grouped compositions or can entail the use of elaborate props, this would be determined by client / photographer discussions.